Built for Founder-Led SaaS Companies

This is not advisory. This is a structured, execution-focused partnership.

We’ve seen this pattern repeatedly across founder-led SaaS companies.

Most founder-led SaaS companies don’t have a sales problem. They have a system problem.

Growth stalls when what worked early stops working. Pipeline becomes inconsistent. Hiring doesn’t fix it. The founder becomes the system.

We work with companies typically between $1M–$5M ARR to rebuild the revenue architecture required for scalable growth.

This means aligning product, pricing, go-to-market, and execution into a system that produces predictable results.

LEADERSHIP

Jerry Daddesi, Founder & CEO

Jerry works directly with founder-led SaaS companies who have built something real but feel growth starting to stall. His background spans early-stage startups, enterprise SaaS, and complex revenue environments where he has personally closed and led over $100M in software deals. What that experience brings is pattern recognition. He has seen where growth breaks and why what worked early stops working. Instead of adding more activity, Jerry focuses on rebuilding how revenue is actually produced by aligning product, pricing, go-to-market, and execution into a system that can scale. For founders, this means moving from pushing deals forward themselves to having a structure that carries growth with them.

David Shieldhouse, Founder & COO

David brings something most companies underestimate until they need it. Access. Over the past three decades, he has built one of the deepest networks in enterprise software, interviewing thousands of sales leaders and helping companies generate hundreds of millions in revenue through talent, partnerships, and introductions. His experience sits at the intersection of recruiting, deal-making, and market connectivity. For founder-led SaaS companies, this changes the pace of growth. Instead of trying to build pipeline, partnerships, and leadership from scratch, David helps open the right doors faster and connect companies to the people and opportunities that actually move the business forward.

OPERATORS

Our Approach

We don’t operate as traditional consultants.

We work as a revenue partner, combining:

  • structured diagnostic and clarity

  • hands-on execution

  • system design and implementation

The goal is not more activity.

The goal is a system that scales without the founder carrying it.

Who We Work With

We work with founder-led SaaS companies that:

  • are typically between $1M–$5M ARR

  • have a strong product but inconsistent growth

  • rely heavily on the founder for sales

  • are looking to build a repeatable revenue engine

Iulia Tesfai, Director RevOps

Iulia brings the operational clarity that most founder-led companies are missing when growth becomes inconsistent. With over 15 years in revenue operations across SaaS and complex environments, she has worked inside organizations where pipeline, forecasting, and execution begin to drift out of sync. Her experience leading RevOps through scaling phases, post-acquisition integration, and system rebuilds allows her to step in and create alignment across sales, marketing, and customer success. What this means for founders is simple. Instead of guessing what is real in the business, they gain visibility, consistency, and a system that supports growth rather than creating more noise.

Start With Clarity

Contact Us

We begin with a Revenue Architecture™ Blueprint.

This is a focused diagnostic of how your business operates today, where growth is constrained, and what needs to change to scale.